Brighter Together
Creating value with your strategic alliances and ecosystem partners
Brighter Together
Creating value with your strategic alliances and ecosystem partners
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filler@godaddy.com
Creating value with your strategic alliances and ecosystem partners
Creating value with your strategic alliances and ecosystem partners
Are you considering starting a new alliance or managing multiple ones? Enhancing your focus and prioritization can make all the difference.
Gain valuable insights and perspectives with our structured and objective assessment. Discover how you align with the key factors that drive successful alliances, empowering you to optimize your partnership strategy.
Ensuring alignment in culture, incentives, and resources is crucial to avoid mistrust and confusion in your partnerships.
Collaborate with us to outline and document the essential processes and changes needed for mutual success. Together, we'll help you thrive across joint value development, pre-sales, go-to-market strategies, and support.
To ensure your solution reaches the right audience, it’s crucial to promote it with the right message in the right places.
Leverage our experience and expertise to create, manage, and execute an integrated marketing plan. From asset creation and social/digital strategies to events and sales training, we provide the tools you need to amplify your market presence.
Partnership assessments
Alliance and market insights
Roadmap development
Culture integration
Incentive planning
Resource coordination
Process documentation
Joint value development
Pre-sales support
Sales training
Joint Activation
Business development
Go-to-market strategy
Ideal customer profile
Market positioning
Integrated marketing plan
Asset creation
Social/digital marketing
For over three decades I worked alongside some of the biggest names in the technology space to create and bring to market solutions that represented the best of us together.
And although the idea behind those joint solutions were seemingly sound and often had the sponsorship of the highest levels of senior management, they too often failed to deliver meaningful results.
The question of why partnership initiatives miss expectations so often started me down a path to diagnose, codify, and help others with proven and effective guiding principles to navigate the chaotic waters of successfully scaling value creation with strategic alliances and partners.
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